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In loving memory of
Jo Anne Persons
  • April 18, 1949
  • -
  • June 03, 2022

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In 2013 when doctors told JoAnne Persons she has stage four cancer and about 2 years to live,
the 64-year old wife, mother, grandmother and career retail manager replied instinctively, “I just
have don’t time for that”. The spontaneous reaction to her oncologist spoke volumes about
JoAnne’s calm, confident and tough-as-nails “can do” attitude that she had exhibited toward life
and how she always lived it. On June 3, 2022, after nearly nine years of happily and productively
disproving the diagnosis wrong, JoAnne passed away with her husband 0f 48 years Todd
Persons, son Andrew and daughter Amanda by her side at their Maitland home. She had
continued her career as Assistant Cosmetic Manager at Neiman Marcus Orlando, traveled,
visited children and grandchildren, was involved in Orlando’s Arts community, and even was part
of an Advent Healthcare cancer survivor marketing campaign.

Born in State College, PA to Dr. Harold and Phyllis Kaiser, JoAnne graduated from Penn State
University with a degree in merchandise management, moved to New York City where she
became the youngest fashion buyer for upscale department chain Bonwit Teller at the age of
22. After meeting her husband to be at the wedding of a mutual friend in Orlando, JoAnne
moved to the City Beautiful in 1975 and married Todd, a TV journalist at the time. During the
ensuing years, the couple raised their two children, and JoAnne continued her retail career as a
buyer and manager with companies like Burdines, Jacobsons, Saks Fifth Ave and Neiman

JoAnne was active with the Orlando Museum of Art as a member of the museum’s fund raising
arm Council of 101. She and the family spent relaxing time at the beach and at their condo in
Beech Mountain, North Carolina. She was a doting grandmother to Andrew’s children Ella and
Everett and to the children and grandchildren of Todd’s sons Rob and David Persons, Todd’s
children from a previous marriage.

JoAnne is survived by her husband Todd, their son Andrew Persons and wife Laura,
grandchildren Ella and Everett, of Gainesville, FL; their daughter Amanda and her partner
Matthew McFarling of Chicago, IL; sister Barbara Swanson, her husband Thomas “Skip” and
their children Christopher and Ben, Charlotte, NC; sister Denise Kaiser, Chicago, IL; Stepson
Rob Persons, wife Vicki and children Courtney and Christopher, of Casselberry, Fl; Stepson
David Persons, wife Melissa and children Daniel, Brian, Molly and Abby of Deerfield, MA., and
special friends Sarah Powell, Maitland, and Dr. Dan Tressler and wife Terrie of Kalispell, MT.

Private graveside services will be held at Greenwood Cemetery in Orlando on Saturday, June
11, with a celebration of life for friends and family planned for early Fall in Orlando.

Baldwin Brothers Funeral Home in Winter Park is handling funeral arrangements.

Donations in JoAnne’s name can be made to the Persons Finish Line Scholarship at Advent
Healthcare University to benefit graduating nursing students. Here is the link to donate



Greenwood Orlando

Date & Time:
June 11, 2022 at 10:30 AM

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  1. Donna Jones says:
    08 Nov 2022
    Dearest Todd, Andrew, Amanda and Family,

    We recently learned of your beloved Jo Anne's passing. We're so very sorry for your loss, our loss, the community's loss. She was an amazing force of positivity, kindness and grace. We will treasure the memories of her thoughtful holiday cards and days long ago. Thank you for sharing her with us. Our deepest sympathies to you all.

    In loving memory,
    The Jones Family (Donna, Brian, Hunter)

  2. Akila Bell says:
    03 Nov 2022
    I am saddened to hear the news of Mrs. Persons passing. I was apart of the home health team that helped manage her care and was always inspired by her and Mr. Persons love for each other. They both were always so sweet. She fought a tough battle daily, but never gave up. Todd, I send my condolences.

  3. Victoria Griffin says:
    15 Jun 2022
    Dear Todd and family, I'm so very sorry to hear of Jo Anne's passing. I can see what a full and loving life she led! Our prayers are with you all.

  4. Marcia Frey says:
    14 Jun 2022
    I was sorry to Learn about Joanne`s passing . Condolences to you, Todd, and family.

  5. Shirley Krauklis says:
    12 Jun 2022
    What a beautiful picture of Joanne.
    Reminiscing about our wonderful years with Joanne at Jacobson’s and again at Annabelle’s. Thinking of you and your family.
    Love and Prayers, Shirley and Gayle

  6. Shirley Krauklis says:
    12 Jun 2022
    Reminiscing about our days with Joanne at Jacobson’s and Annabelle’s. Thinking of you and your family and how very special she was.
    Prayers to you and your family …Shirley and Gayle. …

  7. Palmer Thompson says:
    11 Jun 2022
    Jo Anne was very special to me. It was a joy working with her back in the days at Burdines and such a joy to see her when I would visit Saks and Neiman Marcus. Those that worked with her were so blessed because of her caring attitude and professionalism. I was truly blessed to know her. I prayed for her daily during her illness. Now, I am praying for her dear family and friends to be comforted during this time.

  8. Roberta & Bill Vose says:
    10 Jun 2022
    RIP Jo Anne Persons… an accomplished life of love, family, community and career… such a life! Our thoughts are with at this time of loss, Roberta & Bill Vose

  9. Susan Denton Harris says:
    10 Jun 2022
    So sorry to hear about JoAnne's death. She truly was a fighter. I'm glad she is now at peace. Sending my condolences, hugs, prayers and love to Todd and the whole Persons family. May your wonderful memories of your wife and mom, help you as you travel the road of grief.

  10. Linda and Charles Kulmann says:
    10 Jun 2022
    Our best to the Persons family. So sorry to hear of Jo Anne’s passing.

  11. June Blom lit a candle:
    08 Jun 2022
    Lit since June 8, 2022 at 6:31:22 PM

  12. Jill Dorr says:
    08 Jun 2022
    Sending all my love to the Persons family. May your memories bring you comfort.

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