Richard M. Oliva passed away peacefully in the company of family on July 25, 2021, after a brief illness.
Rich was born in 1961 in New Jersey, and grew up in St. Louis, Missouri. He moved to Daytona Beach in 1986 and quickly fell in love with ocean sunrises and the area’s natural beauty and culture.
Rich was an extrovert and made friends easily. Early in his career, he worked as a radio personality at several stations in the Midwest. He later joined the travel and tourism industry, working in various positions in Las Vegas, Orlando and eventually Daytona Beach. A natural-born salesman, he worked for some of the region’s top marketing firms and took pride in helping people plan and enjoy unforgettable vacations.
Rich lived beachside for more than thirty years. He enjoyed visiting with friends, listening to music and comedy, and fishing in the Halifax River. Although he knew many people including notable figures, Rich preferred living simply and valued quality relationships with a small group of cherished friends. He left us too soon and will be sorely missed.
Rich joins his deceased parents Joseph Oliva of Bellevue (WA) and Mary Mitchell of Daytona Beach. He is survived by brothers Lawrence (Karen) Oliva of Baltimore (MD) and Thomas Oliva of Tumwater (WA). Final arrangements will be private. The family encourages donations in Rich’s memory to any charity of choice.
Rich Oliva at Ponce de Leon Inlet Lighthouse
New Smyrna Beach, Florida (May 2018)